Outcome: Revenue Beyond the Local Market

Industrial chillers, Idaho

West Coast Chillers: 3 Sales in One Month From a Rebuilt Website

AI search breaks geography. West Coast Chillers shows what that looks like: an Idaho industrial chiller company being found by buyers who were never in its market.

The Story

  1. THE PROBLEM

    Jerome Murray sells and rents reconditioned industrial chillers. His buyers are not local; they are wherever a plant needs cooling this week. His old site was not built for that, and AI assistants had almost nothing to say about him.

  2. WHAT WE BUILT

    A rebuilt site that answers the questions a facilities manager actually types: tonnage, brand, buy or rent, tested under load, shipped from where. Every unit has its own page.

  3. THE RESULT, IN JEROME'S WORDS

    His first ChatGPT-driven lead came from a buyer in Colorado.

    In the client's own words: three sales in one month from new clients, website driven, including a $75,000 sale closed the same day the buyer found him.

    From his Google review: a customer told him the company "comes up everywhere" when searching online for chillers, and his best sale of the year came from a new customer in California.

The resultsWest Coast Chillers
$75,000
Sale closed the same day the buyer found him
3
Sales in one month from new clients, website driven
ID → CO
First ChatGPT-driven lead came from Colorado
CA
Best sale of the year, from a new customer in California
Map of the western United States showing West Coast Chillers in Idaho with inbound buyer connections from other states, including Colorado

"west coast chillers comes up everywhere I search."

A West Coast Chillers customer
Google review

Micah with Summit Oak AI did an outstanding job revamping the West Coast Chillers website and improving our online visibility. The results have been real and measurable, we've made three sales in the past month that came through our online presence.

One customer in Colorado found West Coast Chillers through a ChatGPT search, and another told me that our company "comes up everywhere" when searching online for chillers. Our best sale of the year came from a new customer in California, that was impressed with the online visibility. That kind of visibility is exactly what we were hoping for.

Micah understands website optimization, SEO, and how businesses are being discovered through AI search. He communicated clearly, understood our industry, and delivered results that have directly generated sales. I highly recommend Micah and Summit Oak AI to any business looking to improve its visibility on Google, ChatGPT, and other online searches.

Jerome MurrayWest Coast Chillers, Google review

See Where You Stand

We take the real questions your buyers ask, run them across ChatGPT, Grok, and Gemini, and send you what came back: whether you were named and who was named instead. No charge, and no pitch attached.

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Published October 14, 2026