Summit Oak AI, based in Austin, Texas, builds websites structured so ChatGPT, Gemini, Grok, and Google can read, trust, and cite them: technical SEO, structured data, clear service and location pages, crawlable code, and consistent listings. A free AI visibility scan checks the result by running real buyer questions across ChatGPT, Grok, and Gemini, with results in 48 hours.
Summit Oak AI is based in Austin, Texas, and works with clients nationwide.
Micah Burgess founded Summit Oak AI after four years as general manager of the Austin location of a national lawn care and landscape construction franchise, where he ran the phones, the crews and the books. He builds for service businesses because he ran one.
Meet the founderMost assistants answer in two steps. They retrieve a set of pages from a search index, then they write an answer using the sources they can actually read and corroborate. A business gets named when its information is machine readable, consistent everywhere it appears, and confirmed by sources other than its own website.
ChatGPT's search leans on Bing's index. Google's AI answers work from Google's index and its Knowledge Graph. Grok leans on the live web and the conversation happening on X. That is why a business can turn up in one assistant and be missing from another, and why checking only one of them tells you very little.
An assistant is reluctant to recommend a business on that business's own say so. What moves it is agreement: the same name, location, services, and phone number on your site, your Google Business Profile, directories, and review platforms. A model that finds two different answers about your hours or service area often resolves the conflict by naming someone else.
Assistants quote passages, not whole pages. A page that answers a question directly, in a sentence that stands on its own, is far easier to reuse than the same information spread across three paragraphs of preamble. This is the part most sites get wrong even when everything else is right.
Ranking first on Google does not carry over on its own. Traditional ranking decides the order of a list of links; AI citation decides whether your business is named inside a written answer. The full explanation is on our AI Search Visibility page.
There is no setting to switch on. Every Summit Oak AI website is built for this from the start, as part of Website Design and Development, rather than bolted on afterward.
Your services, service areas, and FAQs live in the HTML the server sends. The major AI crawlers fetch raw HTML and do not run JavaScript, so anything drawn in by scripts is never seen.
The fast, crawlable, well-structured foundation that search engines and assistants share. It is still the base everything else stands on.
Schema markup that removes ambiguity about what your business is, where it operates, and what it sells, so search engines and models file you correctly instead of guessing.
Question-shaped headings with the direct answer in the first sentence and the detail after it, so an assistant can lift a passage intact without needing the rest of the page.
Name, address, phone, hours, and services identical on the site, the Google Business Profile, and every directory that mentions you. That agreement is what lets a model corroborate you.
The free scan runs the real questions your buyers ask and shows whether you were named, who was named instead, and what is getting in the way. See a sample report.
Two client sites we rebuilt, and what their owners reported after customers started finding them through AI assistants.
West Coast Chillers sells industrial chillers out of Idaho. Their first lead driven by ChatGPT came from a buyer in Colorado, someone who was never in their local market and would not have found them through a map listing.
Owner Jerome Murray reported 3 website-driven sales in one month, and a customer told him the company "comes up everywhere" when searching online for chillers.
Texas Tough Tops, a garage floor coating company in Lakeway, already held the number one Google position for its main service. Ranking was not the problem; nothing on the site was built to be read and quoted by an assistant.
After the rebuild, customers named ChatGPT, Grok, and Gemini as how they found the company.
Micah with Summit Oak AI did an outstanding job revamping the West Coast Chillers website and improving our online visibility. The results have been real and measurable, we've made three sales in the past month that came through our online presence.
I could not be happy enough and the results have been fantastic. At least a 3x increase within 4-6 weeks. Customers for the first time were saying they found my site due to ChatGPT, Gemini or Grok. I was blown away.
Summit Oak AI, an Austin studio founded by Micah Burgess, builds websites structured so ChatGPT, Gemini, Grok, and Google can read, trust, and cite them. Every build includes technical SEO, structured data, clear service and location pages, crawlable code, and consistent listings, and the result is checked with a free AI visibility scan.
Most assistants answer in two steps. They retrieve a set of pages from a search index, then they synthesize an answer from the ones they can read and corroborate. A business gets named when its information is machine readable, consistent everywhere it appears, and confirmed by sources other than its own website.
Content that exists in the raw HTML, because the major AI crawlers do not run JavaScript. One consistent set of facts across the site, the Google Business Profile, and directories. Structured data that describes the business. And answers written so an assistant can lift a passage intact without needing the rest of the page.
Run the free AI visibility scan. We take the real questions your buyers ask, run them across ChatGPT, Grok, and Gemini, and send you what came back: whether you were named, who was named instead, and what is getting in the way. Results arrive within 48 hours, with no charge and no pitch.
A site build takes about 2 weeks. Changes tend to surface in assistant answers over the weeks that follow rather than immediately, depending on how often the assistants recrawl you. The free scan shows where you stand before anything is built.
No. Summit Oak AI is based in Austin, Texas, and works with clients nationwide. West Coast Chillers sells industrial chillers out of Idaho, and its first ChatGPT-driven lead came from a buyer in Colorado. Being readable to an assistant is not a local tactic.
Last updated: October 2026
Run the free scan. We ask ChatGPT, Grok, and Gemini the questions your buyers actually ask, and show you whether your business was named, who was named instead, and what is getting in the way.
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